Ebook KPI Success
Role: Copywriter, Graphic Designer
Date: 3/2025
Business: kways
Overview
Ebook KPI Success turns complex product concepts into clear, relatable storytelling for SME business owners. It reframes KPI and performance management—often seen as dry and technical—into practical, easy-to-grasp narratives that resonate with real business needs.
Objective
The ebook helps CEOs overcome the gap between KPI theory and real-world application by:
- Guiding readers from confusion to confident KPI execution through storytelling.
- Simplifying key concepts from kways.
- Addressing core pain points in commerce, service, and tech.
Key Highlights
Content Structure: Strategic goals → SMART KPIs → Team alignment → Execution rhythm.
Style: Friendly, story-led, and tailored for decision-makers.
Format: Real examples, storytelling frameworks, and actionable takeaways.
Result
- By leveraging AI to cut delivery time in half—from 2 months to just 1—I managed both copywriting and graphic design for the ebook, turning complex KPI concepts into engaging, story-driven content.
- Boosted kways’ positioning as a KPI thought leader.
- Powered lead generation in automation campaigns.
- Repurposed across blogs, emails, and marketing content.