Moore AI (IELTS Practice Platform)

Role: Copywriter
Date: Q1 2024
Product: Moore AI

Embedded Docosan AI Landing Page

Overview

Moore AI is an AI-powered platform for IELTS test prep, offering full-skill practice (Listening, Reading, Writing, Speaking) with content based on authentic Cambridge materials. The platform provides instant feedback, answer explanations, and step-by-step guidance.

Objectives

  • Craft compelling and conversion-driven copy for Moore AI’s landing page to:
  • Highlight the platform’s alignment with real IELTS exams.
  • Build trust through Cambridge-based content.
  • Drive sign-ups by showcasing AI feedback and full-skill coverage.

Result

  • Delivered copy that clearly communicated Moore AI’s differentiators.
  • Aligned message with user insights and IELTS preparation mindset.
  • Contributed to early user acquisition in product soft-launch phase.
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