Docosan AI (Chatbot App)

Lauching campaign

Role: End-to-end campaign owner – strategy, content, creative, and ad setup
Date: Q4 2023
Product: Docosan AI (Chatbot App)

Embedded Docosan AI Landing Page

Overview

This campaign aimed to introduce Docosan AI—an AI health assistant—to married Vietnamese women via Facebook Ads, driving app downloads. The campaign was fully prepared but not launched due to a project shutdown from lack of funding.

Objectives

  • Build awareness & acquire users via Facebook Ads
  • Test 6 ad sets with 15s video creatives
  • Reach 200 app downloads in Dec 2023

Results

  • Completed full campaign assets: messaging, creatives, landing page, ad plan
  • Created a reusable framework for future health-tech campaigns

Feedback
from CEO

(Linkedin Recommendation)

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