Vietop English (IELTS center)
Performance MKT campaign
Role: Marketing Owner (Marketing Manager)
Date: Q1 2024
Product: Vietop English
Overview
This campaign targeted high school and university students (and their parents) actively searching for Summer IELTS course to boost scores quickly. We reframed Vietop’s offering as a time-sensitive, high-impact solution—perfect for students aiming to increase their band score over the summer break.
Objectives
Drive high-intent leads for Vietop’s summer IELTS intensive courses, with messaging focused on:
- Fast-track score improvement
- Limited-time summer classes
- High-quality teaching with proven results
Results
- 136% increase in qualified leads from Q2 → Q1
- ~126% month-over-month growth during peak summer sign-up period
- Generated a consistent pipeline of high-converting inquiries for summer classes