Event DPA11
Role: Marketing Lead
Date: May 11, 2023
Location: New World Saigon Hotel, District 1, Ho Chi Minh City
Bussiness: GEEK Up
Overview
DPA11: “Digital Retail Store – Bring Customers Home, Push Sustainable Sales” was an exclusive industry event aimed at addressing the pressing need for digital transformation in the retail sector. As digital transformation shifts from being an option to a must, DPA11 set the stage for honest conversations, expert insights, and real-world applications—especially in the domain of building digital products that truly serve customers.
Objective
Retail businesses in Vietnam are under pressure to go digital, but many struggle to turn theory into action. DPA11 addressed this gap by offering strategic frameworks, expert insights, and real-life case studies on building effective digital products.
Key Highlights
Theme: “Bring Customers Home, Push Sustainable Sales”
Attendees: 50+ M-Level & C-Level executives from leading retail companies in Vietnam
Speakers: Industry experts with rich experience in retail, customer experience, and digital product development
Outcome
🚀 4 high-quality leads successfully converted post-event
🤝 Expanded GEEK Up’s network with top-tier retail executives