Agile Culture Training
Role: Marketing Owner (Marketing Manager)
Date: Q1 2024
Bussiness: Vietop English
Overview
As the Marketing Manager at Vietop, I introduced Agile/Scrum methodology to improve collaboration, ownership, and team efficiency. To ensure successful adoption, I led an internal Agile Culture Training focused on shifting team mindset and embedding Agile values into daily work.
Objective
I designed and delivered training sessions centered around 3 core Agile culture values, tailored for marketers:
- Ownership – Everyone owns results, not just tasks
- Dare to Fail – Encourage experimentation and learning from failure
- Super Teammate – Prioritize team success over individual wins
Result
- Improved team proactiveness and ownership over campaign results
- Fostered a culture of constructive feedback and fast iteration
- Enabled smoother sprint cycles with higher task clarity and accountability
